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Keeping Remote Teams Engaged and Accountable
By Rebecca Breeden | March 19, 2020AssociationBest PracticesTech Talk

Gayathri Kher Co-Founder & President This is a good time for associations to look at their project lists and re-prioritize projects that were tabled due to all-consuming events, staff bandwidth, and travel. Many of you may be grappling with how to keep teams productive, accountable, and engaged as we all adjust to the new normal of fully remote... read more

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Fonteva Webinar Sync: Providing Seamless Value to Associations Serving Virtual Events in 2020 and Beyond
By Arden Winner | September 3, 2020Best PracticesFontevaTech Talk

As associations continue to adjust to a socially distanced world, virtual events have become less of a convenience and more of a necessity. It is imperative to provide continued value to members, especially when budgetary constraints are at the forefront of many internal conversations. For existing Fonteva customers, or those investigating a switch to a cutting-edge Association Management... read more

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Audit Your Marketing Presence Before Implementing a New System
By Susan Baumbach | September 10, 2020Best PracticesDigital StrategyMarketing

For many associations, this time spent working remotely has been a great opportunity to examine current processes and tools. A few months ago, I discussed how to evaluate your current marketing tool to determine if it fits your association’s current and future needs. If the result of that conversation was that a new system is needed, the next... read more

Deliver Value to Association Members by Leveraging Fonteva Reports
By Ashish Puduserry | October 22, 2020AssociationBest PracticesSalesforce

In today’s age of digital transformation, leveraging data efficiently and effectively is imperative for associations looking to deliver consistent value to their members. We often work with clients leveraging platforms such as Salesforce and Fonteva, which are tools that offer a wide range of functionalities and customization when it comes to reports and dashboards. For some readers, you... read more

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5 Ways to Improve Your Next Email Campaign in Mailchimp
By Pravin Shewale and Komal Chauhan | November 5, 2020AssociationBest PracticesDigital Marketing

In today’s age of social media and digital transformation, email is often overlooked as a marketing tool to effectively use to reach members. Email campaigns are an inexpensive option for associations to reach a large group of members and are even still relied upon as the primary form of communication. One email marketing tool that fusionSPAN’s Digital Strategy... read more

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Leverage Pardot Forms as Lead Generation Tools
By Komal Chauhan | December 17, 2020AssociationBest PracticesMarketing

Forms are very common features on association websites to collect information from visitors, regardless of if they are members or not. The information gathered on forms can help turn anonymous visitors into identified prospects. For example, when a visitor provides an email address in the form while signing up for a free newsletter, you will be able to... read more

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Your AMS Journey: Selection to Adoption – Step 9: UAT & Training
By Noel Shatananda | February 18, 2021AMSAssociationBest Practices

Your organization has been hard at work throughout the implementation and data conversion phases of the project. The team has made great progress, but all the activity has been predominantly conducted by the core project team working on perfecting individual modules of the overall project. The testing that has occurred so far is unit/module level testing. It’s time... read more

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How Do I Love Data? Let Me Count The Ways!
By Catherine Matthews | February 23, 2021Best PracticesdataTech Talk

Valentine’s Day was last week, and at the invitation of my friends here at fusionSpan, I’m popping in to share a few thoughts about my one true love – data! I Love that We Are (Finally) Moving Past Just Talking about Data The past 12 months have brought change in just about every corner of our lives. In... read more

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Your AMS Journey: Selection to Adoption – Step 12: We Are Live, Just Relax Right?
By Noel Shatananda | April 1, 2021AMSAssociationBest Practices

You are live, have gone through the go live challenges, and have worked on the other phases whereby the implementation project can be closed. What now? Here are a few items to consider: Expand Training Spend time developing training materials, and put a system in place for keeping the training materials up to date as business processes change.... read more