Welcome to fusionSpan

fusionSpan's Justin Burniske talks content creation with Elizabeth WeaverEngel, Chief Strategist of Spark Cons ...

For Einstein Prediction Builder to work, you need a well structured dataset that contains multiple variables a ...

Managing email communication with your association’s members includes more than the marketing emails that ar ...

For those working in the association realm, you have probably gone through the headache of the membership rene ...

I’m gonna go out on a limb here and guess that everyone else in the known universe has an inbox burgeoning w ...

Many of you may be grappling with how to keep teams productive, accountable, and engaged as we all adjust to t ...

Over the last five years, customer service continues to become outdated, while customer success has arrived as ...

If anyone else were to enter your marketing platform, what would they find? Would they be shocked by the vast ...

If you use Salesforce or a platform like Fonteva, then you are probably well aware of the Salesforce Spring � ...

Single Sign On (SSO) is a user authentication mechanism that permits a user to use one set of login credential ...

The Problem: Boarding schools in North America have experienced a continuous, 15-year decline ...

I realized in that moment the challenge - managers know high level what they wanted to accomplish, but none of ...

It’s inevitable. In every implementation of a new AMS solution, we eventually come to the question of what i ...

In the previous blog we made the case for a business hub for your association. In this blog we will go over im ...

In this podcast, Justin Burniske chats with Rhea Steele, Chief Operating Officer of DECA Inc. on how to strate ...

Learn how to create scalable and sustainable integrations between your association’s many systems through th ...

If you manage your organization’s website, you may already have Google Analytics installed on your site to t ...

So you’re just getting started with Salesforce, a powerful CRM that offers users a great deal of functionali ...

Todd M. Tolbert, the Chief Administrative Officer at the Internet Society, joins us in this episode of Non-Pro ...

As with any good booth, we had giveaways! And not those pens that leak in your bag. We looked to, “grow new ...

Once your organization has completed a comprehensive data governance review, take these four steps to ensure y ...

netFORUM Enterprise is a feature-rich association management system (AMS), but most associations will inevitab ...

The EU General Data Protection Regulation (GDPR) is one of the most significant changes in data privacy regula ...

In this podcast, Justin talks with Elizabeth Weaver Engel, CEO and Chief Strategist at Spark Consulting, and S ...

Working with a customer relationship management (CRM) system presents a similar problem – people must do wor ...

Too often new technology is introduced to an organization at great cost without addressing the strategic purpo ...

It’s an intimate event where association professionals can get an up-close look at a bunch of different AMS ...

Talking business intelligence (BI) tools with Mike Fletcher, the Director of Information Technology at the

Hello Small Staff Big Impact. I’m baack! I’ve spent the better part of the last year traveling around Aust ...

Joining ASAE  has been invaluable for our company; specifically, their small staffed community has provided s ...

It’s that time of year again: families are gathered, work is closed… Oh, and EVERYTHING IS ON SALE! The qu ...

I thought I had been assigned a simple task – To find an event registration system for a client that ha ...

We also discuss the ways different organizations are leveraging their technology in order to accomplish their ...

After having gone through several Win7/8 to Win10 upgrades, we found an anomaly. Users running Windows 7 and O ...

Here we dive further into what steps association’s can take now to become more member focused. Did you miss ...

API: Application Programming Interface. A vague phrase that offers little insight if you’re not a compu ...

Part 1 of our conversation focuses on common mistakes associations make around engagement. Make sure to sign u ...

With technology today almost anything can be automated. Yet so many organization are unwilling to invest capit ...

I recently worked an on-site registration for a conference for the first time. I had heard many “horror” s ...

Yesterday, April 21, 2015, Google went live with the search algorithm that will boost the rankings of mobil ...

One of the burning questions that every meeting organizer wants the answer to is “What do my conference ...

Anyone who’s been involved with event registration knows that there can be many speed bumps along the path b ...

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why did ...

Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and m ...

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has ...

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and box ...

      Higher Logic, the leading cloud-based community platform, is proud to announce the 2014 Higher Logic ...

You know that old saying that the only two things in life that are certain are death and taxes? As any associa ...

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference attende ...

Your repeat attendees are wonderful — they love you and you love them.  But, that familiarity can creat ...

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no ...

Basic as these tenets may seem, it is truly stunning to see how many organizations manage to lose sight of the ...

  It’s a delight to contribute several guest blog posts here on fundraising tips & tricks for assoc ...

As association IT staff, we are involved in a number of un-ideal tasks: running the graveyard shift, adopting ...

In addition to the stresses Sarah talks about, the government shutdown caused some un-needed stress. Even if y ...

You have to get the word out about your event, and chances are you should have started your marketing campaign ...

Dear Betty, I’m at my wit’s end! I can’t tell you how often my members tell me they don’t know the dat ...

Where do you want to take your next event? This blog will give you some important things to keep in mind when ...

Are you ready for a new Association Management System? If you just answered ‘YES’ or ‘MAYBE& ...

When you take into consideration the limited resources you have with a small staff association, it is more imp ...

Those of us in the association world know that the needs of small staff associations are not very different fr ...