Social Media

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Geek Pride Day! Today!

Here at fusionSpan geek is a term of endearment; it’s not simply a noun, but a title of pride among our band of IT employees. In the age of endless days dedicated to the slightly obscure, Be An Angel Day August 22 naturally, or the beloved, national hot dog day this year falling on July 23, comes Geek Pride Day on May 25. Why today of all days grants such an honorable title?

By Mary Glavin | May 25, 2016 1 Comment
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PREZI: What is an API and why should I care?

API: Application Programming Interface. A vague phrase that offers little insight if you’re not a computer science major, yet if you’ve spent any time around system vendors or website developers they’ve likely thrown the acronym around as if its taught in the third grade of every classroom in America. Fear not, we’ve created a Prezi (a free, online presentation tool) to help illustrate what API does and why it matters to your association members, staff and…

By Justin Burniske | July 23, 2015
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Your association is using Twitter wrong – and that’s okay

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations, and sporting groups (while an association does come in at #60, there model isn’t something most associations could hope to replicate). Yet organizations generally spend much more time and money trying to…

By Justin Burniske | June 22, 2015
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How to Write A Press Release

In February of last year our good friend Alexi Turbow began a 3 part blog post series entitled “Why The Press Release?“. We know you all have been on the edge of your seats waiting for the next installment, so here it goes! There are many great step-by-step articles out there on press releases, but they don’t really help with understanding how to craft content in order for your release to actually get picked up…

By Sheree Santantonio | January 30, 2015
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Dear Betty: Lessons from the Ice Bucket Challenge

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this viral campaign?   Gentle Reader: Ah yes, I think the entire nonprofit industry (both associations and fundraising organizations) is being bit by the little green-eyed monster of envy at the…

By Dear Betty | January 14, 2015
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fusionSpan Holiday Party

  Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed games such as Stocking Surprise, the Present Unwrapping Challenge and Mystery Christmas Sketch with some wonderful prizes. Our newest addition to the team, Justin, won a 64 GB waterproof…

By Sheree Santantonio | December 23, 2014
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My First Tech Conference

As I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surrounded by hundreds of people, all here for one purpose – to see what’s “new” in the technology world. Wandering around the ASAE Technology Conference and Expo, one could stumble upon just about anything, from 3D printers to projector signs and even… a trailer?

By Jessica Sansaet | December 19, 2014
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Happy Holidays From Microstaff

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has contributed to our company’s growth. We have had some big and exciting changes this year with our new office space located in downtown Washington D.C., and new additions to our growing staff. We could have not done it without you, and we look forward to a bright and prosperous 2015!

By Sheree Santantonio | December 12, 2014 2 Comments
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If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

Check out Aaron Wolowiec’s recent blog post featuring “10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.” Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you…

By Linh Hoang | July 7, 2014
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I am a millennial. What can your association offer me?

I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we leverage pop culture moments to attract people to our site? This topic is a very important issue – how to get young people, millennials, and recent grads to join. Our members aren’t getting any younger, so we need some new blood.  

By Linh Hoang | April 4, 2014
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