What is SEO?
While online platforms like social media and paid advertising can help drive users to your website, the vast majority of online traffic is generated through organic search (i.e. Google). Therefore, it is important that your website appears when someone uses a search engine to look for content relevant to your site. This begs the question: “How do I increase my ranking in Google’s search results?” The answer is easy in theory, but difficult in practice – improve your Search Engine Optimization (SEO).
SEO is the process of increasing the amount (and quality) of a website’s traffic through organic search engine results. The basis for what defines “good SEO” is a constantly moving target, so there is no be-all-end-all for companies to boost their site to the top of search engine results. With that said, there are a handful of best practices that can be leveraged to help increase your ranking in organic search engines.