Welcome to fusionSpan

As an association in an increasingly digital world, providing value to members through online-content is essential. However, it can be difficult to determine whether or not that value is truly being delivered without knowing how users are interacting with the content on your website. By…

Is your organization’s website performance aligned with your business goals?  Without properly leveraging your website’s data, it is difficult to know how you can improve your web presence and improve your users’ experience.  We recommend using Google Analytics, a powerful free web analytics service, to…

“Did I lose my special treat?” A frequent question from my son. We’ve created a system in our home where if he behaves, he gets a “special treat” after dinner – usually in the form of 22 minutes of TV. While there are some issues…

You know what’s no fun? Chores. They are what you might call a, “necessary evil.” One of the hardest transitions in life is when you first leave home, and you suddenly realize A) just how many chores your parent(s) or guardian did that you took…

Salesforce, by its very name, sounds like a product that only for-profit companies can leverage. Yet, as Kristen Singleton –  Director of Tools and Technologies at Education Resource Strategies (ERS) – explains, Salesforce can play a significant role in the information management at non-profit organizations as well. On this podcast…

Mike Fletcher, Director of Information Technology, Endocrine Society Talking business intelligence (BI) tools with Mike Fletcher, the Director of Information Technology at the Endocrine Society. Mike recently went through the process of finding a BI tool, ultimately deciding on Power BI. We discuss why he…

Where has the time gone?! This year has flown by, and today marks the first day of summer! If you’re like me, you have left a lot of opportunities for spring cleaning untouched so here is our chance to redeem ourselves. Spring cleaning applies to your…

May 10th, just 5 days post Cinco de Mayo is another day for celebration in this month of budding optimism; AMS Fest Midwest in Chicago is the place to be and it’s cause for small associations to cheer. Those interested in examining AMS options, communicating…

Dan Labert, the executive director of NACBA We’ve recently rebranded the podcast as the Non-profit Tech Podcast, presented by fusionSpan. This week I spoke over the phone with Dan Labert, the executive director of the National Association of Consumer Bankruptcy Attorneys about his recent move…

It’s that time of year again: families are gathered, work is closed… Oh, and EVERYTHING IS ON SALE! The question is, when do you get the better deals? For decades, people have been running out the day after Thanksgiving to get all the lowest prices…

Mark Ace, President at Kavi Corporation We got a chance to talk to Mark Ace, President of Kavi Corporation, about his recent blogpost, “Five Characteristics of High-Performing Teams.” We also discuss the ways different organizations are leveraging their technology in order to accomplish their collaboration…

Edward Grandi, Executive Director at the National Genealogical Society I got a chance to sit down with Edward Grandi, the Executive Director of the National Genealogical Society. We talked about his approach to leadership, how he works to get the most out of a small staff organization,…

Looking to do something a little different for your next team-building outing? Take a look at Topgolf, a fun group activity that feels a lot like the bowling version of golf. fusionSpan recently took a Friday afternoon off to try it out, and the reviews all came…

Scanning a list of the top 100 Twitter account and you’ll find a lot of singers, actors, athletes and other celebrities. Only a handful of accounts are branded as organization accounts. Organizations that do break into the top 100 represent social media companies, news organizations,…

A little while back we were looking for a backup solution for our office. We have a small network of about 10 computers and it’s a mix of Mac OS X and Windows 7/8 workstations and a couple of Linux servers. Our main criteria for…

Is it worth paying to have your systems reflect the data being stored in your database? With technology today almost anything can be automated. Yet so many organization are unwilling to invest capital to automate mundane tasks in order to save their employee’s time – updating multiple contact…

I recently worked an on-site registration for a conference for the first time. I had heard many “horror” stories about the on-site registration desk and before I left, I was informed that I would be absolutely exhausted by the end of the week. However, this…

Anyone who’s been involved with event registration knows that there can be many speed bumps along the path before reaching the end goal: a successful event that provides a positive experience for the customers (and staff!). Since I work with a few companies for their…

Dear Betty: The ALS Ice Bucket Challenge has raised over $100 MILLION to date for the ALS Association. Why didn’t we think of that?!? I know we can’t just copy it outright, but is there anything associations can learn from the phenomenal success of this…

With each new year, we reflect on as many of the last 365 days we can remember while simultaneously resolving to [insert unattainable New Year’s resolution here]. For me, 2014 was a big year with more resolutions checked off the list than I had anticipated. …

Last Friday the fusionSpan team got together to celebrate the holidays. We shared great food, libations, and many laughs. Our talented party planner, Linh, prepared a wonderful spread, with the help of our baker, Jessica, and chef, Sheree. We had a blast playing holiday themed…

As I enter the large exhibit hall at the Gaylord National Resort and Conference Center, I’m immediately surrounded by hundreds of people, all here for one purpose – to see what’s “new” in the technology world. Wandering around the ASAE Technology Conference and Expo, one…

The holidays are right around the corner and we wanted to take this time to say thank you to everyone who has contributed to our company’s growth. We have had some big and exciting changes this year with our new office space located in downtown…

Dear Betty: Is it already time for sending snowman-themed “happy holidays” greetings to my members and boxes of chocolates and cans of popcorn to my exhibitors and conference sponsors? Isn’t there something different I could do? Gentle Reader: I know exactly how you feel. Sometimes…

      Higher Logic, the leading cloud-based community platform, is proud to announce the 2014 Higher Logic Learning Series session: A Kick-Ass Community Manager Round Table on Thursday, November 6 at 2:00PM Eastern. (more…)

Dear Betty: Fall always makes me think of back to school, school supplies, and learning new things. What do I need to add to my marketing backpack for success this fall? Gentle Reader: There’s nothing like that first hint of coolness in the breeze, that…

Check out Aaron Wolowiec’s recent blog post featuring “10 strategies your association can immediately implement to boost the reputation of its signature events and, in turn, its bottom line.” Has your association conducted a communication audit within the last three years? More specifically, are your…

I recently read an article about the advantages of a large business. I wanted to take this chance to champion the small business/association. How do we turn these advantages for large businesses into advantages for our small staff associations? (more…)

The National Genealogical Society (NGS) based in Arlington, Virginia, is always looking to add new and exciting elements to their Annual Family History Conference. After the 2013 conference in Las Vegas, Nevada, the discussion to offer live streaming began. With only 10% of the their membership attending the annual…

Summer break is quickly approaching and it is a great time to consider hiring an intern. Let’s face it, your small staff association can use all the help it can get, but let’s make sure we do it right. Why hire interns? It is a…

Dear Betty: Should everything we offer (webinars, events, discount cards, publications, etc.) be included with membership? Or should members have to pay an additional fee for some of our programs, products, and services? Should everything also be available for a fee to non-members? Or should…

I wanted to bring back a popular topic that all associations, not only small staff ones, face. We originally addressed it Dear Betty: How do we leverage pop culture moments to attract people to our site? This topic is a very important issue – how to…

Dear Betty, At the request of our Board, our association recently worked with a consultant to evaluate our membership structure. The consultant strongly recommended increasing our dues rates. I’m worried about the impact this will have on our retention rate. How do I explain an…

We are using Canvas LMS but want to use our own existing authentication, so our users don’t need a second set of credentials to login to Canvas. I struggled a little bit with this so thought of posting this for reference. To get Canvas LMS…

OK, so I put some buzz words into the title of this post that will hopefully act as “link bait” for the association community, but hopefully they are not 100% off-target. It seems that every week (at least), there is another book, blog posting, magazine…

Sure you’ve heard of it, but what exactly is a press release? What is its purpose and how do you write one? How do you go about distributing this document once it’s been written? These questions are all going to be answered over the course…

Happy Valentines Day! Associations that represent greeting cards, flowers and chocolates are having a great day but you can get in on the action too! According to the Retail Advertising and Marketing Association, the average consumer spends $116.21 on Valentines Day and here’s what they’re spending…

First, what on earth is an infograph? Infographs (aka information graphics) are visual representations of information. You have probably encountered an infographic without realizing it. Examples include metro or mass transit maps, weather charts, site plans, and graphs. A good infograph will: 1. Show (large) amounts…

You can find the usage of hashtags on every social network now a days, and more than likely, your attendees and members are already using them in some way or another. Hashtags play an important role in social media marketing, but in this post we…

One of our clients, a small-staff association, wanted to improve user experience during the annual conference registration . In the past they just used their AMS, netForum Pro to register attendees but increased customer service calls forced them to look for an alternate solution. This time…

Dear Betty: As we move into 2014, what trends should small staff executives be paying particular attention to? What do we need to focus on next year? Gayathri Kher, President, fusionSpan (more…)

It’s 5 days until Christmas and we would like to take the opportunity to say thank you to all of our friends, fans, and future followers. We launched the Small Staff Big Impact blog in September 2013 in the hopes that we could leverage our expertise…

In the spirit of giving (and with your tight budgets in mind!), this holiday season fusionSpan would like to help a small-staff association by giving away 8 hours of free netFORUM Pro consulting. fusionSpan is proud to be a Certified Implementation Partner with Avectra, an Abila…

Dear Betty, The end of the year is approaching fast, and we’d like to take advantage of that to run some kind of holiday campaign. We know we’re getting a late start, but is there anything we can still accomplish in the remaining weeks? Name…

Image: RGB Social Around this time of year, business tends to slow down and there is an overall lack of motivation to start new projects until after the New Year. However, just because you might not be as compelled as normal to work on your…

I love Sarah Hill’s recent post for the MemberClicks blog on Answering your Members’ Holiday Wishes. It comes at the perfect time as we are all juggling end of year plans and projects while keeping our members in mind. Check it out: Have you ever REALLY…

Communication skills are important to all aspects of life, including work. It doesn’t matter if your expertise is in political science, economics or journalism – everyone needs to be able to communicate. This means anyone within your organization can be tapped to work on your…

Dear Betty, We have a lot of non-members at our conference. I mean A LOT: 43% of our annual conference attendees are non-members. The thing is, the majority of them are active members of their regional chapters (we know because we asked). Why don’t they…

Your repeat attendees are wonderful — they love you and you love them.  But, that familiarity can create a bubble that seems impenetrable to outsiders. Don’t let this happen to your event. Embrace your newcomers — make them feel special and welcomed. Track Attendance Records…

Trying to get the attention of the media can seem like a daunting task, especially when you have minimal to no staff dedicated to this. But even with limited funds or staffing, it is still possible to get the media attention that you crave. Below…

Basic as these tenets may seem, it is truly stunning to see how many organizations manage to lose sight of these essential elements as other pressures mount around efforts to achieve underlying specific dollar or participation goals that may or may not have been developed…

  It’s a delight to contribute several guest blog posts here on fundraising tips & tricks for associations, especially the many small organizations who face a myriad of support and resource challenges. Today’s initial thoughts start at a high level, because as important as tactics…

We are a 109-year-old organization and, while our members are not quite THAT old, they are aging and, as a result, our membership growth has stagnated. With the renewed interest in genealogy due to some recent popular television shows, we think we have an opportunity…

Source: MemberClicks Hello Small Staff Associations! We found this great article by Sarah Hill of MemberClicks directed towards and written especially for you. Times are tough…and if they’re not tough, they’re always busy. In addition to the stresses Sarah talks about, the government shutdown caused…

You have to get the word out about your event, and chances are you should have started your marketing campaign a few weeks ago. Don’t fret! This article will give you the inspiration to get your marketing right on track. Identify Themes Right Away Use…

Have you considered hiring a consultant to help you identify the ideal system for your association and help with the data conversion? If your nonprofit has a small staff, little technical expertise or limited time, a consultant may be just what you need. You’ll want…

Where do you want to take your next event? This blog will give you some important things to keep in mind when you are selecting your city and venue. It will include some tips to help you ask the right questions and make the best decision for you and…

When you take into consideration the limited resources you have with a small staff association, it is more important than ever to prioritize. It is easy to go through the motions of your day and not think about prioritizing but by allotting time to this…