The semi-annual Salesforce update this fall will happen between October 12, 2019 and November 1, 2019. Here is Gayathri’s synopsis of the stand-out items from the release. Reach out to Gayathri or the Digital Strategy team if you’re interested in Marketing Cloud.
Marketing Cloud Setup:
- Access MobilePush and GroupConnect admin pages from Setup.
- Enable the following Email Studio features in Setup: HTML Paste, Double Opt-In, From Name dropdown of Users, Send Throttling, BCC Emails, Impression Tracking, and Text-online Email.
- Setup automatic email reminders about expiring FTP account passwords.
- New GetSendTime() AMPscript function returns date and time of the individual subscriber instead of existing function Now() which returns date and time of current system date.
- Can now delete all queued SMS messages in a Send Definition using a new transactional message API called “DELETE messaging/v1/sms/definitions/{definitionKey}/queue”.
Some updates to Studios/Builders:
Content Builder:
- Nested tags being introduced. Marketers can add multiple dimensions to tags, making them easier to find, categorize, and analyze.
- Share data sources in business units: “Data Sync customers who synchronize data sources with a single Sales or Service Cloud Organization can share data sources across Business Units with the new Sharing tab in the Marketing Cloud Enterprise Account.”
Email Studio:
- Combine Email Studio with Account Level Seed Lists: “Return Path seeded sends now use Return Path Account Level seed lists. Account Level seed lists automatically synced with Return Path which prevents over-sending.”
Journey Builder:
- View Google Analytics 360 SMS metrics inside Journey Builder.
- Event Follow-Up template can be used to build a journey to engage with attendees after an event.
Social Studio:
- Google My Business enhancement: Admins can more easily add filters that allow end users to filter on cities, states, regions, provinces, and countries.
- Ability to delete unused screens from Command Center.
Mobile Studio:
- Register your own LINE channels and match company branding in GroupConnect.
- Use brand colors in in-apt messages (MobilePush) in Content Builder and Journey Builder
- New MobilePush SDK ReactNavtive module. Which enables “basic push functionality and analytics tracking for ReactNative-based hybrid mobile app”.
Ending functionality:
Microsoft Dynamics CRM Connector 2011 support ending January 2020.
Distributed Marketing
*Enhancements being released to non-production environments on October 27, 2019
- New Editing Experience: Icons on the left side of modal to move between editing and previewing content.
- Click an area of a preview to edit directly.
- Top navigation bar options to change the message you’re editing (only in multi-message campaign sends), change send settings and view the record you’re sending to.
- More information available in Preview: “To” shows Name and Email address from recipient contact or lead record. “From” shows Name and Email Address of User Record running the preview.
- Can send a message to Contact, Lead, or Account directly from case record.
- Distributed Content Blocks can now be used as reference blocks.
- Can add custom image via a URL for up to 10 valid domains.
- Use List Views to send a Quick Send Message to an Individual.