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Helping association staff meet member needs through technology

World Leading Legal Association Delivers Unified Experience for Members and Staff

Background & Goals

One of the oldest and most prestigious bar associations wanted to know, what does it take to be a global digital leader? A proven education and member services provider serving in 100+ markets did not prioritize digital capabilities.

As a result, the mindset, vision, and execution of member services varied widely across functions and regions of this association. Therefore, this organization sought out a partner to implement a new AMS to improve customer experience and staff efficiency across the entire organization.

Challenges

The Legacy AMS that this association used was highly customized, and any system error could lead to a loss of time and money. Furthermore, the legacy platform would not force updates, leading users to fall more than one or two system releases behind. The bar association had pre-selected Fonteva as the desired AMS for its innovation, appealing user interface, and regular release schedule, but needed an implementation partner that not only understood their business but had a great deal of experience serving the association industry.

This association was looking for a new AMS vendor and implementation partner that would provide:

  • A universal look and feel across all organization tools (i.e., website, LMS)
  • Integrations with new and existing organizational tools such as Hubspot and WordPress
  • Ease of access for new and existing members to view and pay invoices and dues
  • A platform with more robust reporting metrics and membership data
  • Personalized training for the internal team

Solution

fusionSpan and the association worked together to conduct a full review of the Legacy AMS platform and processes, then complete a full discovery of a successful AMS implementation strategy. fusionSpan led the Fonteva implementation and system configuration to build a system that met the association’s needs.

Additionally, fusionConnect helped lead to integration between Fonteva, the Learning Management System (CE21), and their website hosting platform, WordPress.

Solution Highlights

  • fusionSpan used custom fusionConnect for seamless integrations
  • Unified look and feel for members across all platforms
  • Increased payment functionality and reporting for members and staff
  • A more accessible platform for staff to learn and manage internally

Results

The association’s Fonteva implementation allowed them to deliver an improved member experience. The team can now provide a seamless experience between their AMS (Fonteva), Website (WordPress), and LMS (CE21).

Additionally, the AMS Fonteva has been much more staff-friendly and allows them to provide robust metrics and data regarding their internal team’s payments and invoices. Thanks to fusionSpan, the association has offered their members an improved UI/UX experience that seamlessly integrates with all platforms, all while providing secure platforms and excellent support!