fusionSpan kicked off last week at the Annual ASAE Technology Conference. As our team has continued to grow we have looked for more ways to engage and give back to the association community, and ASAE Tech is a great example. Not only did we have lots of great conversations with attendees at our booth in the exhibit hall, we also co-presented two sessions as part of the learning opportunities of the conference.
Are You Ready for Data Economy?
Gayathri Kher, fusionSpan’s President, co-presented along with three other association veterans on the latest examples of organizations leveraging data, and how associations should be thinking about their data. With examples like Amazon Go and DNA mapping tools, more and more organizations are looking to gather information about individuals, and the questions associations need to be asking is what value are they offering their members for that data? If the data serves a purpose that makes the experience more convenient, then customers may be willing to part with their information. But as that information becomes more and more valuable, associations will likely need to offer more and more benefit to gain access.
Enhancing the value of your AMS
In partnership with ULI – the Urban Land Institute, fusionSpan’s Justin Burniske; Director, Enterprise Solutions; shared the work that has been done over the past two years to create a robust member ecosystem. During that time ULI has made a commitment to netFORUM Enterprise as their system of record for all customer data, and has built out a range of tools around netFORUM to enhance the member experience. As part of that process, they have ensured that data consistently travels between new systems and netFORUM, allowing netFORUM to both maintain the most up-to-date member information, as well as provide ULI with a 360 view on how members are engaging with their organization.
Engaging in the exhibit hall
Beyond the sessions, ASAE Tech is a great place to network and get help addressing an association’s specific challenges. fusionSpan had two of our top business analysts – Jessica Sansaet; Implementation Manager, Salesforce; and Christi Liongson; Senior Digital Strategist – in the hall talking with folks about the challenges they are encountering and how they might go about solving the problem. Additionally, it’s a great place to catch up with all our current clients in person. In this digital world, there’s nothing that can replace an in-person handshake!
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