It was a gorgeous 70 degrees in the District of Columbia on a Wednesday in March, yet offices and business fronts alike reflected attendance and a buzz comparable to a snow day. A vital mode of transportation to many of greater washington DC area commuters, the metro, closed down completely for 29 hours for emergency inspection due to poor planning and inadequate maintenance. Problems happen; but the magnitude of damage is something that can usually be controlled to some extent by forethought and proactive measures.
What is SEO?
While online platforms like social media and paid advertising can help drive users to your website, the vast majority of online traffic is generated through organic search (i.e. Google). Therefore, it is important that your website appears when someone uses a search engine to look for content relevant to your site. This begs the question: “How do I increase my ranking in Google’s search results?” The answer is easy in theory, but difficult in practice – improve your Search Engine Optimization (SEO).
SEO is the process of increasing the amount (and quality) of a website’s traffic through organic search engine results. The basis for what defines “good SEO” is a constantly moving target, so there is no be-all-end-all for companies to boost their site to the top of search engine results. With that said, there are a handful of best practices that can be leveraged to help increase your ranking in organic search engines.