Sending the first email on your association’s new email marketing platform can be exciting and probably a bit nerve-wracking. Over the past few months, you have worked with an implementation partner to configure the system
I realized in that moment the challenge – managers know high level what they wanted to accomplish, but none of the managers were experts in technology. Most had a background in education, and little experience with a CRM.
2018 has come and gone, and we have a lot to celebrate! Over the past year at fusionSpan, we’ve continued to grow as a company. From mobile apps to Salesforce applications, we are proud to partner with some amazing associations and non-profits to build better ways for organizations to connect with their members.
One of the biggest challenges with association management system (AMS) implementations is that organizations often confuse processes in their old system with their business requirements. When this happens, organizations request customizations to make the new system function like the old system. Wasn’t the original goal of selecting and implementing a new AMS to improve—not maintain—your business processes?
“OMG – what is that smell?” Nothing seems to bring a company to its knees like a terrible smell in the office refrigerator. Within minutes the company wide chat/email gets flooded with demands for people to take personal responsibility, denial of any wrongdoing, and a full-on investigation that makes the Spanish Inquisition seem tame. Threats […]
With many millennials having challenges finding the right work opportunities, associations are uniquely positioned to support them by offering education opportunities. By offering industry specific education opportunities, associations are able to address the workforce needs of their current members while also providing the knowledge to their newest potential members. A recent white paper by Shelly […]
Where has the time gone?! This year has flown by, and today marks the first day of summer! If you’re like me, you have left a lot of opportunities for spring cleaning untouched so here is our chance to redeem ourselves. Spring cleaning applies to your home but I am introducing Summer Cleaning, that applies to […]
Happy Wednesday all! We’ve survived the long weekend and are back in the swing of things at work. As you’re buzzing by in the productivity lane today, take just a small detour and evaluate how you get your work done most days. If you caught a glimpse of the image with a white X in a green […]
This week I got to sit down with Elizabeth Weaver Engel (@ewengel), CEO and Chief Strategist at Spark Consulting, and Guillermo Ortiz de Zarate (@GuillermoOZ), Director, Information Systems, National Council of Architectural Registration Boards, to discuss their recent white paper, “Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment.” The white paper is free to download, so check it out. We discussed what lean startup methodology is, why it’s a great fit for small staff associations, and how to get started.
I got to talk with Adam Thocher about his new position as Executive Director at the American Association for Public Opinion Research and what it’s like being a part of an Association Management Company (AMC). We also discussed what the “perfect” association technology would look like, what his organization is going to focus on in the near future, and why millennials should be thinking about when joining an association in their field.