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Bridging Gaps Through Technology

October 2019 Salesforce MC Release Update

The semi-annual Salesforce update this fall will happen between October 12, 2019 and November 1, 2019. Here is Gayathri’s synopsis of the stand-out items from the release. Reach out to Gayathri or the Digital Strategy team if you’re interested in Marketing Cloud.

By Courtney Moore | October 07, 2019Read More

Data and Relationships: Too Much, Too Soon?

It’s inevitable. In every implementation of a new AMS solution, we eventually come to the question of what information needs to be collected for particular transactions – joining, registering, subscribing, etc.

By Rebecca Breeden | October 03, 2019Read More

PODCAST: Blockchain for Associations: Separating the Hype from the Promise

In this Podcast, Justin talks with Elizabeth Weaver Engel, CEO and Chief Strategist at Spark Consulting, and Shelly Alcorn, Chief Operating and Curriculum Officer about their white paper, “Blockchain for Associations: Separating the Hype from the Promise.”

By Justin Burniske | September 12, 2019Read More
fusionSpan at #ASAETech18

fusionSpan kicked off last week at the Annual ASAE Technology Conference. As our team has continued to grow we have looked for more ways to engage and give back to the association community, and ASAE Tech is a great example. Not only did we have lots of great conversations with attendees at our booth in the exhibit hall, we also co-presented two sessions as part of the learning opportunities of the conference.

By Justin Burniske | December 14, 2018
AMS Implementation: Why a Business Process Discovery is Essential BEFORE Making a Move
One of the biggest challenges with association management system (AMS) implementations is that organizations often confuse processes in their old system with their business requirements. When this happens, organizations request customizations to make the new system function like the old system. Wasn’t the original goal of selecting and implementing a new AMS to improve—not maintain—your business processes?
By Justin Burniske | November 2, 2018
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